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Strategies for Protecting Your Business and Personal Data

On September 14, 2023

In an era dominated by technology, the protection of your business and personal data is of paramount importance. With cyber threats on the rise, it’s crucial for everyone, regardless of their tech-savviness, to take steps to safeguard their sensitive information. In this blog, we’ll discuss some essential strategies that are easy to understand and implement.

1. Strong Passwords and Two-Factor Authentication (2FA):

Passwords are your first line of defense. Ensure they are complex, with a mix of uppercase, lowercase, numbers, and symbols.
Enable 2FA whenever possible. This adds an extra layer of security by requiring you to enter a one-time code sent to your mobile device or email.

2. Regular Software Updates:

Keeping your operating system, apps, and antivirus software up-to-date is crucial. Updates often include security patches to protect against new threats.

3. Firewalls and Security Software:

Install and activate a reputable firewall and antivirus program to prevent malware and viruses from infiltrating your devices.

4. Data Encryption:

Use encryption tools to secure sensitive data. Encryption scrambles your information, making it unreadable without the proper decryption key.

5. Secure Wi-Fi Network:

Set a strong password for your Wi-Fi network to prevent unauthorized access. Avoid using default passwords provided by your Internet Service Provider.

6. Regular Backups:

Back up your business and personal data regularly to an external drive or a cloud-based service. In case of a data breach or hardware failure, you can recover your information.

7. Employee Training:

Educate your employees about cybersecurity best practices. Human error is a significant factor in data breaches.

8. Phishing Awareness:

Be cautious of unsolicited emails and messages. Verify the sender’s identity before clicking on any links or downloading attachments.

9. Privacy Settings:

Review and adjust privacy settings on your social media accounts and online profiles. Limit the information you share publicly.

10. Physical Security:

Protect physical access to your devices and sensitive documents. Use locks and safes when necessary.

11. Incident Response Plan:

Create a plan outlining what to do in case of a data breach or cyberattack. This will help minimize damage and downtime.

12. Regular Audits:

Periodically assess your security measures and update them as needed. Cyber threats evolve, so your defenses should too.

13. Secure Your Mobile Devices:

Apply the same security principles to your smartphones and tablets. Use passcodes, biometrics, and remote wiping features.

14. Data Classification:

Classify your data based on its sensitivity. Not all data is equally important, so allocate resources accordingly.

15. Third-Party Vendors:

If you work with third-party vendors, ensure they follow robust security practices. Your data’s security is only as strong as your weakest link.

By implementing these strategies, you can significantly reduce the risk of falling victim to cyber threats. Remember that cybersecurity is an ongoing process, so stay vigilant and adapt to new challenges as they arise. Protecting your business and personal data is a shared responsibility, and with the right measures in place, you can keep your information safe in today’s digital world.

Machine Learning Applications in Business and Everyday Life

By Russ Ewell

On June 26, 2023

In Blog, Russ Ewell, Technology

Machine learning, a subset of artificial intelligence, has revolutionized various industries and aspects of our daily lives. With its ability to analyze vast amounts of data and make intelligent predictions, machine learning has become an invaluable tool.

Business Applications:

Customer Relationship Management (CRM)

Machine learning algorithms help businesses improve customer interactions and enhance sales and marketing efforts. By analyzing customer data, machine learning models can predict customer behavior, identify patterns, and provide personalized recommendations. This enables businesses to deliver targeted marketing campaigns, optimize customer experiences, and build long-term customer relationships.

Fraud Detection

Machine learning algorithms are employed by financial institutions and e-commerce platforms to detect and prevent fraud. By analyzing transactional data and user behavior patterns, machine learning models can identify suspicious activities and flag potentially fraudulent transactions in real time. This helps businesses protect themselves and their customers from financial losses and maintain trust.

Supply Chain Optimization

Machine learning is used to optimize supply chain operations by predicting demand patterns, optimizing inventory management, and improving logistics and delivery processes. By analyzing historical data, machine learning models can forecast demand, identify potential bottlenecks, and suggest more efficient routes and schedules. This reduces costs, improves efficiency, and enhances overall supply chain performance.

Predictive Analytics

Machine learning enables businesses to make data-driven decisions through predictive analytics. By analyzing historical data and patterns, machine learning models can forecast future outcomes, such as sales trends, customer churn rates, or equipment maintenance needs. These insights empower businesses to make proactive decisions, optimize resource allocation, and improve overall operational efficiency.

Everyday Life Applications:

Virtual Assistants

Virtual assistants, such as Siri, Alexa, and Google Assistant, utilize machine learning algorithms to understand and respond to user commands. These intelligent systems learn from user interactions, improving their accuracy and understanding over time. Virtual assistants make our lives more convenient by providing instant information, controlling smart home devices, and performing tasks like setting reminders or making appointments.

Personalized Recommendations

Machine learning powers recommendation systems that suggest products, movies, music, and more based on user preferences and behavior. Online platforms like Netflix, Amazon, and Spotify use machine learning algorithms to analyze user data, identify patterns, and deliver personalized recommendations. This enhances user experiences, increases engagement, and drives customer satisfaction.

Healthcare

Machine learning plays a significant role in healthcare by assisting in disease diagnosis, drug discovery, and personalized treatment. Machine learning models can analyze medical data, such as patient records, imaging scans, and genomic information, to detect patterns and predict disease outcomes. This helps physicians make more accurate diagnoses and develop personalized treatment plans.

Natural Language Processing

Machine learning algorithms have significantly improved natural language processing capabilities, enabling applications like chatbots and language translation tools. These tools can understand and respond to human language, providing automated customer support, language translation services, and voice recognition capabilities.

Machine learning has transformed both business operations and everyday life, empowering organizations and individuals with data-driven insights and intelligent predictions. From customer relationship management to fraud detection, supply chain optimization to virtual assistants, machine learning applications are reshaping industries and enhancing our daily experiences. As machine learning continues to advance, we can expect further innovation and increased integration of this technology in various domains, bringing about even more significant transformations in the future.

The Role of Technology in Business Transformation

By Russ Ewell

On May 4, 2023

In Blog, Russ Ewell, Technology

Today’s rapidly evolving business landscape has made technology crucial in driving transformation and innovation. From cloud computing to artificial intelligence (AI) and the Internet of Things (IoT), technology has enabled businesses to streamline processes, increase efficiency, and, ultimately, drive growth. In this blog post, we’ll explore the role of technology in business transformation.

Streamlining Operations

One of the most significant impacts of technology on business transformation is its ability to streamline operations. Automation tools like robotic process automation (RPA) allow businesses to automate repetitive and mundane tasks, freeing employees to focus on more complex tasks. This increases productivity, reduces errors, lowers costs, and improves overall efficiency.

Cloud computing is another technology that has transformed business operations. Cloud solutions enable businesses to store and access data remotely, eliminating the need for on-premise servers and reducing maintenance costs. This also enables employees to access data from anywhere, increasing collaboration and enabling remote work.

Enhancing Customer Experience

Technology has also transformed the way businesses interact with their customers. Companies can use technology to provide a seamless customer experience, from chatbots to personalized marketing campaigns.

Chatbots, for example, allow businesses to provide 24/7 customer support and answer frequently asked questions in real time. This improves customer satisfaction and reduces the workload on customer support teams.

Personalized marketing campaigns powered by AI and machine learning algorithms enable businesses to target customers with relevant content and offers. This not only increases engagement but also drives sales and revenue.

Enabling Innovation

Technology has also enabled businesses to innovate and create new products and services. For example, IoT technology has enabled the creation of smart products and services to collect and analyze data, providing valuable insights into customer behavior and preferences.

In addition, AI technology can analyze large amounts of data and provide insights into customer behavior and market trends, enabling businesses to make data-driven decisions and stay ahead of the competition.

Challenges and Considerations

While technology has many benefits for businesses, it also poses some challenges and considerations. For example, implementing new technologies can be expensive and require significant investment. Companies must carefully consider the return on investment (ROI) and ensure that the benefits of new technologies outweigh the costs.

Additionally, businesses must have the necessary skills and expertise to implement and maintain new technologies. This may require hiring new talent or providing training to existing employees.

Businesses must also consider the potential impact of new technologies on their employees and customers. For example, automation tools may eliminate some jobs, while chatbots may only be suitable for customer interactions.

Technology has transformed how businesses operate, interact with customers, and innovate. Technology has become crucial in business transformation, from streamlining operations to enhancing the customer experience and enabling innovation. However, businesses must carefully consider the costs, expertise, and potential impact on employees and customers before implementing new technologies. By leveraging technology strategically, companies can drive growth and stay ahead of the competition in today’s fast-paced business landscape.

Ethics of Data Collection and Privacy in the Age of Big Data

By Russ Ewell

On April 19, 2023

In Blog, Russ Ewell, Technology

Data collection has become a ubiquitous part of our lives. From browsing the internet to using social media platforms, we leave digital footprints that companies and organizations can use to collect and analyze our personal data. Big data continues to rise, which has made it easier to collect and analyze vast amounts of data. Still, it has also raised concerns about data collection and privacy ethics.

The Ethics of Data Collection

The collection of personal data raises ethical concerns about how the data is collected, who has access to it, and how it is used. Some of the key ethical considerations related to data collection include the following:

Informed Consent: Individuals should have the right to know what data of thier is being collected and how it will be used. Companies and organizations must obtain informed consent from individuals before collecting their data.
Transparency: Companies and organizations must be transparent about their data collection practices. They should provide clear and concise information about how data is collected, used, and stored.
Purpose Limitation: Data should only be collected for specific and legitimate purposes. Companies and organizations should not collect data that is not necessary for their business operations.
Data Quality: Companies and organizations should ensure the data they collect is accurate, complete, and up-to-date.
Security: Companies and organizations are responsible for protecting personal data from unauthorized access, use, and disclosure. They should implement appropriate security measures to safeguard personal data.

The Ethics of Privacy

Privacy is a fundamental human right protected by international and national laws. The rise of big data has raised concerns about personal data privacy. Some of the key ethical matters related to privacy include:

Data Ownership: Individuals should have control over their personal data. Companies and organizations should not claim ownership of personal data.
Data Minimization: Companies and organizations should only collect the minimum personal data necessary to achieve their business objectives.
Data Retention: Companies and organizations should only retain personal data for as long as necessary for their business operations.
Data Sharing: Companies and organizations should only share personal data with third parties for specific and legitimate purposes.
Data Deletion: Individuals should have the right to request the deletion of their personal data.

How to Ensure Ethical Data Collection and Privacy

To ensure ethical data collection and privacy, companies and organizations should:

Develop Clear and Concise Privacy Policies: Every company, businessm and organization must develop clear and concise privacy policies that explain their data collection practices.
Obtain Informed Consent: Companies and organizations must also obtain informed consent from individuals before collecting their data.
Implement Appropriate Security Measures: Companies and organizations should implement appropriate security measures to protect personal data from unauthorized access, use, and disclosure.
Regularly Review and Update Privacy Policies: Companies and organizations should periodically review and update their privacy policies to ensure they comply with all relevant laws and regulations.
Provide Access to Personal Data: Individuals should have the right to access their personal data and correct any inaccuracies.

Conclusion

Data collection and privacy ethics are essential considerations in the age of big data. Companies and organizations are responsible for collecting personal data ethically and protecting individuals’ privacy. By implementing appropriate security measures, obtaining informed consent, and regularly reviewing and updating privacy policies, companies and organizations can ensure that they collect and use personal data ethically and responsibly.

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Russ Ewell – Technology

The Cost of a Data Breach

By Russ Ewell

On May 5, 2022

In Blog, Russ Ewell

Introduction

Data breaches are one of the biggest challenges businesses face in this digital world. A data breach can cost more than an organization’s worth when its reputation is threatened, and it has to pay for rectifying the damage.

What exactly is a data breach?

A data breach is when a hacker or third party gains access to systems, applications, or websites that contain personal data and are not authorized to possess. Data in these systems and applications are often electronic, such as credit card information and other personal information.

What are the different types of data breaches?

At some point, everyone will be affected by identity theft due to data breaches. On average, there is a data breach every day globally, and the number is only getting more significant.

Data brokers have discovered new ways data can be used for identity theft, from browsing history to social media accounts. There are four main ways in which data will get stolen:

Hacking into a site.

Exploiting vulnerabilities.

Social engineering (tricking someone into giving up their personal information).

Ransomware.

What are the costs?

A data breach often does not end in financial losses for customers or the company, but this is not always the case. Data breaches can be expensive for both parties. Once a data breach occurs, an organization loses control over its brand image and customers’ trust in its products and services. A data breach can cause significant financial damages to an organization due to the loss of sales and the payment of fines.

How to avoid data breaches

To avoid data breaches, it is crucial to conduct penetration testing and vulnerability assessments of the network regularly.

Companies should ensure their database are secure. There are many ways to do so. One of them is by making the most out of their passwords. Passwords can be stored with encryption, have a length that makes guessing near impossible, and include unique and ever-changing characters. Also, never work on files or other documents on a public computer or network.

Conclusion

The cost of a data breach is continuously on the rise, but taking action to secure data now can help protect data in the future.

Technology Spotlight: Project Understood

By Russ Ewell

On December 31, 2019

In Blog, Russ Ewell

Google is a seasoned pro when it comes to developing reliable and modern technology that promotes inclusion amongst all users. We are living in an era where voice technology is becoming the norm as pivotal software to assist users with a variety of tasks. Digital voice assistants like Google’s Assistant, Apple’s Siri, and Amazon’s Alexa have quickly become a necessity through all tech mediums like smartphones, tablets, and home devices.

However, the Canadian Down Syndrome Society (CDSS) noticed that voice technology can lack the capability to correctly understand and transmit the voices of individuals with Down Syndrome. The way that individuals with Down Syndrome speak can be anomalous compared to those without, making the software difficult to use. Although, it is likely that individuals with a number of disabilities would benefit from the technology the most.

With this mission in mind, the CDSS set forth to find partnership in one of these major tech companies to not only recognize the issue at hand but join them in developing a solution that they have named Project Understood. Google was quick to jump on board and, with the society’s help, is testing its technology.

The initial test was to record 1,700 words and phrases spoken by individuals with Down Syndrome. From there, researchers could analyze whether or not Google’s voice technology was able to learn from the repetitive input of this voice data. They started with about nine volunteers.

After the initial testing, researched could confirm that Google’s voice technology was able to understand about 2 of 3 words spoken by individuals with Down Syndrome and that it has the capabilities to learn more with further data. Now the project just needs to secure more volunteers to feed Google’s voice technology more data.

Google and the CDSS are now seeking to collect about a thousand different voices of individuals with Down Syndrome to donate their time to developing this dynamic software. Not only will this help teach the system to learn to recognize speech from individuals with Down Syndrome, but it should also benefit other individuals with disabilities or atypical speech.

Google and the Canadian Down Syndrome Society are just a few of a number of companies that are working to build a more inclusive future for individuals with disabilities. Voice recognition, along with other smart technologies, has the capability to enhance the lives of all users, no matter their differences.

Video Games Provide an Outlet for People with Disabilities

By Russ Ewell

On November 25, 2019

In Blog, Russ Ewell

According to the Centers for Disease Control and Prevention, there are 61 million individuals with disabilities living in the United States alone. That is 26% of the adult population or 1 out of 4 people.

These disabilities vary immensely between being physically or mentally centered, but having any can impact an individual’s quality of life. Social and physical isolation is common among people with disabilities. Not being able to perform day-to-day tasks, or even leave the house, can lead to crushing discouragement.

However, especially with technological advances in the digital age, Video games can often provide an outlet for relief and inclusion for these individuals. This can be true for several reasons.

To begin with, video games are a great distraction from the real world. Regardless of genre, a good game pulls you into its world, allowing the user to forget about your problems. And for individuals with disabilities, they are offered the same opportunity to immerse themselves in a new world.

Many gamers with disabilities call the virtual realms an escape from reality. The same is true for everyone. Video games are an outlet for gamers with or without disabilities, for anyone looking for another life.

The distraction isn’t the sole appeal of games. Video games can also become major hubs for socializing. Many games are driven by online, real-time interactions. As a result, games are incredibly connective. People from all walks of life can assume new identities and work together to complete a common objective.

Consistent teamwork builds strong friendships, even among strangers. People bond over mutual interests. By default, all of the users have a mutual interest – the game itself. There are even communities for single-player and offline games, which reside in forums and social media.

This is a huge benefit for gamers with disabilities as well. Not only do they enjoy a safe space to have fun (the game itself), but they also have an opening to make friends and join social groups. All of this is possible to do from home, most often times for free.

Video games bring friendship, activities, and entertainment directly into homes for children and adults alike. For those who can only leave the house with a great deal of effort, this reality (or, rather, virtual reality) is life-changing. In particular, individuals with disabilities are given new opportunities for fun and mental stimulation.

Google’s New Accessibility Projects

By Russ Ewell

On October 21, 2019

In Blog, Russ Ewell

Google has recently unveiled 3 separate efforts to bring technology to those with disabilities to help make their daily lives easier and more accessible. The three projects are Project Euphonia, which aims to help those with speech impairments; Live Relay, which assists anyone who is hard of hearing; and Project Diva, which aims to give autonomy and independence to people with the help of Google Assist.

More than 15% of people in the United States live with a disability, and that number is only expected to grow in the years ahead as we grow older and start living longer. There has never been a better time to try to harness the power of our technology to help make the lives of the disabled more comfortable and fulfilling.

Project Euphonia

Project Euphonia aims to help those with speech difficulties caused by cerebral palsy, autism, and other developmental disorders, as well as neurologic conditions like ALS (amyotrophic lateral sclerosis), stroke, MS (multiple sclerosis), Parkinson’s Disease, or traumatic brain injuries. Google’s aim with Project Euphonia is to use the power of AI to help computers understand speech that is impaired with improved accuracy, and then, in turn, use those computers to make sure everyone using the service can be understood.

Google has partnered with the ALS Residence Initiative and the ALS Therapy Development Institute to record voices of men and women with ALS, and have worked on optimizing algorithms that can help to transcribe and recognize their words more reliably.

Live Relay

Live Relay was set up with the goal of bringing voice calls to those who are deaf or hard of hearing. By using a phone’s own speech recognition and text-to-speech software, users will be able to let the phone listen and speak on their behalf, making it possible to speak to someone who is deaf or hard of hearing.

Google also plans to integrate real-time translation into their Live Relay software, allowing anyone in the world to speak to one another regardless of any language barrier.

Project Diva

Project Diva helps those who are nonverbal or suffer from limited mobility to give Google Assistant commands without needing to use their voice, but instead by using an external switch device.

The device is a small box into which an assistive button is plugged. The signal coming from the button is then converted by the box into a command sent to the Google Assistant.

For now, Project Diva is limited to single-purpose buttons, but they are currently devising a system that makes use of RFID tags which they can then associate with certain specific commands.

Navigate the City with These Assistive Technologies

By Russ Ewell

On September 9, 2019

In Blog, Russ Ewell

Modern technology is empowering people to make simple changes to the way they live. For instance, voice-activated commands have become a common way for consumers to shop and self-driving cars are making their way into the general population. However, these innovations aren’t nearly as astonishing as the technology that’s empowering individuals with disabilities to live more efficient lifestyles – especially those who live in bustling cities.

It’s harder for people with disabilities to make trips outside of their homes. Consequently, the assistive technology business is a growing industry that’s set on changing the lives of people with disabilities by helping them get around their cities. This list gives a synopsis of the way technology is evolving to help the handicapped find accessibility in their cities.

Walking Stick of the Future: Visual impairments make living in a crowded and busy city extremely difficult. Imagine moving along a busy intersection without relying on the use of eyesight for guidance. Engineers from Young Guru Academy (YGA) in Turkey have developed a smart walking stick – the WeWalk Stick. This technology uses voice navigation to guide the user. It’s integrated with Google maps to help the user with navigation, and it warns the user with vibrations when the stick is approaching objects above chest height

Robotic Suit: A brilliant innovation in mobility is making marathon racing possible for people with disabilities. This exomuscular robotic suit has sensors that help control its movements and adds a layer of artificial muscle to support stability and mobility. A robotic suit sounds like it would weigh a ton, but this innovation weighs just 11 pounds.

Wheelchair That Climbs: A new innovation in handicapped assistance is set to become available by the end of 2019 – the Scewo. For individuals living in or outside of the city who have a physical disability, stairs are an unavoidable obstacle. It’s hard to imagine staying on the ground level when there’s a horizon of sky rises. Luckily, developers of the wheelchair technology created a wheelchair capable of facing a variety of terrains, including stairs.

These machines and the technology that powers them have the ability to dramatically change the lives of individuals with physical disabilities. While these innovations are relatively expensive, this technology is just becoming available to the public and this growth will come to more affordable options for all. It is hopeful that this technology will continue to grow at this rapid pace and soon navigating a city with a physical disability will not be a daunting task.

Microsoft’s Focus on Inclusivity

By Russ Ewell

On August 21, 2019

In Blog, Russ Ewell

What started as a new controller intended for professional and intense gamers quickly became a sensation for a different group of video game lovers – those with mobile disabilities. When Microsoft launched their new Elite controller for Xbox one, it featured the ability for extreme gamers to customize some of the buttons and a textured grip for ease of grip. Microsoft had unintentionally created a customizable controller better equipped for video game enthusiasts with mobile disabilities. This was the start of a series of progressive improvements that Microsoft would make for inclusivity.

After the buzz associated with the accessibility of the new Elite remote with disabled gamers, Microsoft launched a new software update with this demographic in mind. They updated the existing narrator and magnifying feature to assist those with vision impairments. They also debuted the copilot feature that allowed users to handle the buttons better with just one hand.

Microsoft then developed its Xbox Adaptive Controller designed explicitly with disabled players in mind. This foot-long board features two large buttons that can be programmed to perform any function. It also has 19 3.5mm jacks that allow for a variety of input devices to plug into the controller. Some of these assistive inputs include foot pedals, microswitches, larger buttons, or joysticks. The standard-sized jack allows for gamers to utilize peripherals that users may already own for other functions as well. These features will enable each player to create a controller that can function with their unique disabilities. Creating a truly personalized gaming experience feeds into the inclusivity that Microsoft is yearning.

While the controller itself is more substantial and looks different than the standard controller, it is specifically designed to foster inclusivity. The color scheme is in keeping with a standard Xbox one council, and it still features all of the standard buttons like menu, pause, and start. Microsoft’s intent with this design is to avoid an outcast appearance for individuals who need assistive technology. Instead, the purpose is for users to play together with others and face no different challenges than anyone else.

The Xbox Adaptive Controller is making it easier than ever for children with differences or disabilities to enjoy the inclusivity that the gaming world has to offer. Children and adults can immerse themselves in a world where you can customize your avatar and roam around a foreign land with made-up storylines – all while connecting with users from across the globe. In the gaming world, your physical limitations don’t exist, and Microsoft is taking steps to make this authentic in the real world as well.